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Hair is composed of multiple layers that can be summarized as: Medulla, Cortex, and Cuticle. It is an important biomaterial primarily composed of protein, notably alpha-keratin. Keratin scales overlap in the outer layer (cuticle). When there are cracks formed in this layer, damages occur. Further opening or lifting the cuticle results in more damage and breakage of the hair strand.
What are some signals
of hair damage?
What are the most common damage causes?
What is needed in hair products to restore hair health?
Strong hair needs moisture and nourishment. With respect to the gifts of nature, we infused our formulations with some of the best picks for restoring hair from within. Rich in essential Omega-3, Omega-6, and Omega-9 fatty acids, as well as multiple vitamins and phytonutrients, the cold-pressed oils from seeds and nuts are widely renowned as beneficial for the hair.
Among their effects are: deep hydration and nourishment, antioxidant protection, replenished protein loss, as well as promoted hair growth and hair loss control. They help rebuild and restore hair, penetrating into its structure for in-depth action. They also protect from UV damage, heat and other environmental and mechanical aggressive factors. By intensely nourishing it and smoothening its cuticle cells, they work to strengthen and condition hair over time.
The science of healthy hair: Required balance between moisture and protein
The anti-aging skin care concept is now interpreted in the hair care. Researches show moisture and protein are both factors that play a significant role in the health and appearance of hair. Highly substantive cationic hair conditioning agents such as collagen are incorporated in contemporary hair care products because of their power to penetrate the hair and form film, offering deep moisturizing and nourishing effects while enhancing body and shine. Hair-identical protein enhances hair strength and diminishes breakages.
In our formulations we incorporate an innovative moisturizing active – collagen derived from marine sources, with studies-proven moisture retaining action. This moisturizing active composed of marine collagen amino acids enhances hair suppleness and flexibility, uses special salt elimination technology, and is able to improve shine, texture and manageability of hair through both leave-in and rinse-off hair products.
In REVOX PLEX we use a hair-identical protein hydrolysate with a high proportion of cysteine. Cysteine is of key importance for its ability to form disulfide bridges that enhance strength and rigidity of the protein. As a result, products help fortify hair, reduce breakage and protect it from further damage.
REVOX PLEX is a professional magic wand for every occasion. It is suitable for frequent use.
REVOX B77 PLEX BOND MULTIPLY FORMULA is the 1st step of the advanced REVOX B77 PLEX Hair Rebuilding System. Created particularly for professional use to diminish damages of the hair during chemical salon services. The concentrated formula for express repairing and replenishing leaves strands notably stronger. Paired with REVOX B77 PLEX BOND PERFECT FORMULA in the salon, it completely transforms the hair.
Color-safe & beneficial for all hair types.
Used with a chemical service:
Used with Step 2:
Used in conjunction with other chemical services, it will:
Advise your clients to maintain the effect between salon visits with the rest of the PLEX range: Step 3, Step 4, Step 5, Step 6, Step 7. These are our professional-level products suitable for at-home use.
REVOX B77 PLEX BOND PERFECT FORMULA is the 2nd step of the advanced REVOX B77 PLEX Hair Rebuilding System. Created particularly for professional use to diminish damages of the hair after chemical salon services, protect hair from further damage, and prepare it for styling. The intensively restoring formula works to repair porosity hair from within. Paired with REVOX B77 PLEX BOND MULTIPLY FORMULA in the salon, it completely transforms the hair.
Color-safe & beneficial for all hair types.
Used with a chemical service:
Used individually:
Used post chemical services, it will:
Advise your clients to maintain the effect between salon visits with the rest of the PLEX range: Step 3, Step 4, Step 5, Step 6, Step 7. These are our professional-level products suitable for at-home use.
REVOX B77 PLEX HAIR PERFECTING TREATMENT is the 3rd step of the advanced REVOX B77 PLEX Hair Rebuilding System. This concentrated professional product is developed to replenish damaged and color-treated hair from the inside out. Unlike conditioning products, it works by restoring the bonds in the hair fibre, improving texture, and protecting hair structure from breakage. The hair is stronger, shinier, and smoother from the first use.
Color-safe & beneficial for all hair types.
Use before shampoo, 1-3 times a week on damp, towel-dried hair.
| BEFORE STYLING |
AS A STAND-ALONE TREATMENT | |
| Short hair | 3-4 ml Leave for 15 minutes, rinse Follow with Step 4 and Step 5 Before styling, finish with Step 6 along the lengths |
3-4 ml Use on dry hair. For hair with product build-ups, rinse and towel-dry before applying Step 3 Process for 25 minutes, rinse Follow with Step 4 and Step 5 |
| Mid-length hair | 6-7 ml Leave for 15 minutes, rinse Follow with Step 4 and Step 5. Before styling, mix a little of Step 6 & Step 7 and apply along the lengths |
6-7 ml Use on dry hair. For hair with product build-ups, rinse and towel-dry before applying Step 3. Process for 25 minutes, rinse Follow with Step 4 and Step 5 |
| Long hair | 8-9 ml Leave for 15 minutes, rinse Follow with Step 4and Step 5. After styling, mix a little of Step 6 & Step 7 and apply along the lengths |
8-9 ml Use on dry hair. For hair with product build-ups, rinse and towel-dry before applying Step 3. Process for 25 minutes, rinse Follow with Step 4 and Step 5 |
As a stand-alone treatment, Step 3 will:
Depending on the damage degree, you can recommend your client to apply STEP 3 from 1 to 3 times a week. It is important the client manages to saturate the hair well enough and allow at least 15 minutes, longer time is required for more damaged hair. Please advise your client to not leave the treatment work overnight, as this will not increase its effect. Recommended combination with STEP 4 and STEP 5.
REVOX B77 PLEX BOND CARE SHAMPOO is the 4th step of the advanced REVOX B77 PLEX Hair Rebuilding System. This professional-level shampoo is formulated to deeply hydrate and repair frizzy, damaged, or color-treated hair and maintain an optimal hydro balance. It gently removes dirt & oil build-ups from hair and scalp, promoting their stronger, healthier appearance. It helps reduce flyaways and detangled ends. The hair gets shinier, smoother, and more easily manageable with every use.
Color-safe & beneficial for all hair types.
Use every time you wash your hair, or right after REVOX B77 PLEX HAIR PERFECTING TREATMENT.
| BEFORE STYLING |
AFTER SERVICE WITH STEPS 1, 2, 3 | |
| Short hair | 2-3 ml Shampoo gently the scalp. > Follow with Step 5 |
2-3 ml Shampoo thoroughly the scalp, removing all residue. > Follow with Step 5 |
| Mid-length hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
| Long hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
Washing hair with Step 4 will:
This repairing shampoo is suitable for frequent use. However, the client should wash their hair as needed. Remind your client to: brush their hair before washing it, shampoo mainly the scalp, and rinse with warm to lukewarm water. Conditioning afterward is a recommended follow-up.
REVOX B77 PLEX BLONDE BOOST SHAMPOO is an exclusive blonde edition of the 4th step in the advanced REVOX B77 PLEX Hair Rebuilding System. This professional-level shampoo neutralizes unwanted yellow or brassy tones, enhancing bright blonde shades without turning hair purple or gray. Formulated to maintain the optimal balance of moisture & protein, it gently cleanses, fortifies, and rehydrates thirsty color-treated strands. The lightened hair gets luxuriously shiny, polished, and easily manageable.
Sulfate-free. Color-safe & beneficial for all hair types.
Use it once a week, ideally after rinsing REVOX B77 PLEX HAIR PERFECTING TREATMENT from your hair.
| BEFORE STYLING |
AFTER SERVICE WITH STEPS 1, 2, 3 | |
| Short hair | 2-3 ml Shampoo gently the scalp. > Follow with Step 5 |
2-3 ml Shampoo thoroughly the scalp, removing all residue. > Follow with Step 5 |
| Mid-length hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
| Long hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
Washing hair with Step 4B will:
This blonde boosting shampoo is suitable for weekly use to maintain the freshness of color. It is recommended to alternate it with PLEX Step 4.
REVOX B77 PLEX PURIFYING SHAMPOO has an innovative new formula that strengthens the hair exposed to chemical and thermal treatments and has the potential to reverse the damage aftereffects. This shampoo lathers on the hair, forming a soft foam to extract the impurities, buildup, and sebum from the scalp and strands without drying them. The unique complex of Amino Acids helps to repair the bonds damaged in the process of perming, bleaching, dying, and heat styling, restoring the hair’s natural softness, shine, and brilliance. The renewing properties of the shampoo can be noticed after the first use, while continuous application helps to maintain light, nourished, and voluminous-looking hair.
Sulfate-free. Color-safe & beneficial for all hair types.
Use every time you wash your hair, or right after REVOX B77 PLEX HAIR PERFECTING TREATMENT.
| BEFORE STYLING |
AFTER SERVICE WITH STEPS 1, 2, 3 | |
| Short hair | 2-3 ml Shampoo gently the scalp. > Follow with Step 5 |
2-3 ml Shampoo thoroughly the scalp, removing all residue. > Follow with Step 5 |
| Mid-length hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
| Long hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
Washing hair with Step 4C will:
This Purifying shampoo is suitable for all hair types and frequent use. However, it is not recommended to wash the hair daily as it can overdry it. You can advise clients who leave more time between hair washes, or ones that frequently use styling products to apply the Purifying shampoo as a second leather, after washing their hair first with the original Step 4 Repairing shampoo, for extra cleanse.
REVOX B77 PLEX DETOXIFYING SHAMPOO uses a new blend of ingredients essential for maintaining clear and fresh-looking hair. The formula focuses on removing buildup and impurities from the scalp and hair, nourishing and revitalizing the locks. This shampoo is enriched with Charcoal and is designed to cleanse the hair from the roots to the tips, removing dirt, oil, and styling products that can weigh it down and block the scalp from breathing. The Multi-Peptide complex helps restore the hair’s softness and smoothness while helping to promote the production of Keratin to strengthen it. Sulfate-free. Color-safe & beneficial for all hair types.
Use every time you wash your hair, or right after REVOX B77 PLEX HAIR PERFECTING TREATMENT.
| BEFORE STYLING |
AFTER SERVICE WITH STEPS 1, 2, 3 | |
| Short hair | 2-3 ml Shampoo gently the scalp. > Follow with Step 5 |
2-3 ml Shampoo thoroughly the scalp, removing all residue. > Follow with Step 5 |
| Mid-length hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
| Long hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
Washing hair with Step 4D will:
This Detoxifying shampoo is suitable for all hair types and can be used based on the client's needs. However, it is not recommended to wash the hair daily as it can overdry it. You can advise clients to leave the shampoo on in the shower for a few minutes after massaging it, before rinsing it off, to allow the Charcoal to actively cleanse. Conditioning the hair afterwards is recommended.
REVOX B77 PLEX MULTI-PEPTIDE SHAMPOO is specially designed for daily hair maintenance, with its unique balancing formula that cleanses the scalp and removes buildup without stripping the skin or the strands. Foaming gently, it purifies in-depth, extracting the excess sebum while retaining the moisture to avoid dryness and flakiness of the scalp and follicles. The shampoo helps to regulate the natural pH levels for every washing, while at the same time, the Multi-Peptide complex formula increases hair’s resistance to breakage and improves its elasticity. The actives in the complex help protect hair fibers and fortifies weakened and damaged hair.
Sulfate-free. Color-safe & beneficial for all hair types.
Use every time you wash your hair, or right after REVOX B77 PLEX HAIR PERFECTING TREATMENT. If you wish, you can use STEP 4P after first washing your hair with STEP 4. STEP 4P will work in synergy with STEP 4 and enhance its action, giving your hair all the benefits it brings.
| BEFORE STYLING |
AFTER SERVICE WITH STEPS 1, 2, 3 | |
| Short hair | 2-3 ml Shampoo gently the scalp. > Follow with Step 5 |
2-3 ml Shampoo thoroughly the scalp, removing all residue. > Follow with Step 5 |
| Mid-length hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
| Long hair | 3-4 ml Shampoo gently the scalp, rinse and smooth the diluted shampoo along the lengths. > Follow with Step 5 |
3-4 ml Shampoo thoroughly the scalp and gently the lengths to remove all residue. > Follow with Step 5 |
Washing hair with Step 4P will:
This MULTI-PEPTIDE SHAMPOO is suitable for all hair types and daily use. You can advise clients to use STEP 4P after first washing their hair with original STEP 4 Repairing shampoo. STEP 4P will work in synergy with STEP 4 and enhance its action, giving your hair all the benefits it brings.
REVOX B77 PLEX BOND CARE CONDITIONER is the 5th step of the advanced REVOX B77 PLEX Hair Rebuilding System. This reparative conditioner works to deeply hydrate and nourish hair fibres and thoroughly replenish damaged, color-treated hair. It protects its structure from harmful external factors while helping eliminate breakage & frizz. The product enhances color shine and adds luxurious brilliance & body to the hair, without weighing it down. The hair gets sleeker, smoother, and healthier with every use.
Color-safe & beneficial for all hair types.
Use every time you wash your hair, preferably after the REVOX B77 PLEX BOND CARE SHAMPOO.
| BEFORE STYLING |
AFTER STEPS 4 | |
| Short hair | 2-3 ml Leave it to work for 2-3 minutes and rinse carefully. > Follow with Step 6 |
2 ml Leave it to work for 1-2 minutes and rinse carefully. |
| Mid-length hair | 3-4 ml Leave it to work for 2-3 minutes and rinse carefully. > Follow with Step 6 |
3 ml Leave it to work for 1-2 minutes and rinse carefully. |
| Long hair | 4-5 ml Leave it to work for 2-3 minutes and rinse carefully. > Follow with Step 6 |
4 ml Leave it to work for 1-2 minutes and rinse carefully. |
Conditioning hair with Step 5 will:
This strengthening conditioner resembles the effect of a hair mask. This means your clients might include it in their hair care routine instead of their mask. Depending on the degree of the hair damage, you can suggest the frequency of using Step 5 (best case scenario – after each shampooing), as well as the time for processing (between 2 and 5 minutes). Remind your clients: not to brush their hair when it is wet, use a soft cotton fabric to absorb water instead of roughing out hair with a towel, and try “wet brushes” on damp hair.
REVOX B77 PLEX BOND SMOOTHING CRÈME is the 6th step of the advanced REVOX B77 PLEX Hair Rebuilding System. This concentrated leave-in cream is designed to repair damaged hair while protecting it from harmful external factors for an extended salon-like sleek, frizz-free finish. Used before heat styling, it reduces the drying time. Used on air-dried curls, it defines and conditions them, enhancing their bounce. The hair looks and feels lavishly smoother and silkier after the first use.
Color-safe & beneficial for all hair types.
Use as needed on clean hair - damp or dry, preferably after REVOX B77 PLEX BOND CONDITIONER.
| BEFORE STYLING |
AS A FINISHING TOUCH | |
| Short hair | 1-2 ml Warm between hands and smooth along the damp hair lengths. |
1-2 ml Apply to the dry ends. |
| Mid-length hair | 1-2 ml Warm between hands and smooth along the damp hair lengths. |
1-2 ml Apply to the dry lengths and ends Optional: mix it with a drop of Step 7 |
| Long hair | 1-2 ml Warm between hands and smooth along the damp hair lengths. |
1-2 ml Apply to the dry lengths and ends Optional: mix it with a drop of Step 7 |
Adding Step 6 as a leave-in treatment to their salon hair service will:
A smoothing and styling product is always needed in a good hair care routine. Remind your clients that sectioning the damp hair and preparing it with protecting cream will facilitate the blow-dry process, making it faster and more efficient while less harmful for the hair. Your clients can use Step 6 on damp as well as on dry hair, to help style, protect, and add silky finish to the rough or dull hair. You might suggest them use it along with the preceding products in the range for enhancing their rebuilding effect.
REVOX B77 PLEX BOND REPAIRING OIL is the final step of the advanced REVOX B77 PLEX Hair Rebuilding System. This weightless oil is designed to provide a final touch of luxury, sealing split ends and providing exceptional shine to your hair. It restores hair strength and elasticity for long-lasting nourishment and protection. The hair appears incredibly radiant, silky, and smooth. Color-safe & beneficial for all hair types.
Use after styling, or apply a small amount on dry hair as needed.
Massage gently onto the ends and lengths for a glossy finish.
For an intense conditioning treatment, leave it overnight.
| BEFORE STYLING |
AS A FINISHING TOUCH | |
| Short hair | 1 drop Warm the product between your palms and smooth it along the damp hair lengths. |
1 drop Apply to the ends. |
| Mid-length hair | 1-2 drops Warm the product between your palms and smooth it along the damp hair lengths. |
1 drop Apply to the ends. > Optional: mix it with a pea-sized amount of Step 6 |
| Long hair | 2-3 drops Warm the product between your palms and smooth it along the damp hair lengths. |
1-2 drops Apply to the ends. > Optional: mix it with a pea-sized amount of Step 6 |
Adding Step 7 to their hair care routine will:
This oil is the final step of the hair rebuilding system that multiplies the effect of the preceding products. As in the salon, at home your clients can use Step 7 in multiple ways. On wet hair before blow-drying for heat protection, on damp hair for smoothening and easily styling the hair, or on dry hair to diminish frizz and static. A trending combination is mixing Step 6 with Step 7 for an even more put-together appearance, or for those in-between-shampoo days when the hair looks dull and dry.
REVOX B77 PLEX MOLECULAR REPAIR MASK is an innovative hair reconstructor formula that transforms the appearance of every strand, reversing the effects of damage. The powerful ingredients work to repair the Keratin bonds, which can be destroyed in many chemical and physical processes such as bleaching, dying, styling with irons and perming. This mask supplies everything vital for healthy, strong and shiny hair. Peptides in the formula help to smooth and strengthen the hair and revive it on a structural level. The formula works within the follicles to reconnect and activate the Keratin chains, leaving the hair with a silky touch feeling. Regular use of the product restores the natural softness and shine of the hair and protects the hair from breakage.
Use every time after washing your hair.
| BEFORE STYLING |
As a finishing touch after step 4/4b/4c/4d/4p | |
| Short hair | 1-2 ml Apply to the dry ends. |
1-2 ml Warm between palms and smooth through damp/towel-dried hair. |
| Mid-length hair | 2-3 ml Apply to the dry lengths and ends. |
2-3 ml Warm between palms and smooth through damp/towel-dried hair. |
| Long hair | 2-3 ml Apply to the dry lengths and ends. |
2-3 ml Warm between palms and smooth through damp/towel-dried hair. |
Treating hair with Plex Mask will:
This mask is suitable for all hair types. It can be used in small quantities at the customer’s request. You can advise your client to apply a small amount on damp hair after every hair wash to ease the combing and ensure smoothness. If you are applying the product after washing your hair, avoid using conditioners or masks in the shower, since they seal the surface of the hair and it would be harder for the mask to penetrate. Additionally, the mask can be applied to dry hair before styling at any time the client desires. It is recommended to spread no more than a pea size amount of the product and massage it on the fingertips at the ends of the hair when applied on dry hair.
REVOX B77 PLEX MOLECULAR HAIR OIL is an innovative formula that transforms hair instantly with radiant shine and visible smoothness. The oil works on a molecular level to help restore the broken hair bonds due to the Multi-Peptide complex. This product is a multifunctional solution for frizzy, dry, damaged hair. It nourishes the strands to their healthy, strong form. Natural oils in the formula help to smooth the hair, detangle it and enhance the shine, recovering the effects of chemical and mechanical damage. The blend of active ingredients provides restoration and helps minimize the appearance of split ends. Color-safe & beneficial for all hair types.
Use as needed on wet, damp or dry hair.
| BEFORE HEAT STYLING |
As a finishing touch after step 4/4b/4c/4d/4p | |
| Short hair | 1-2 drops Warm the product between your palms and smooth it along the damp hair lengths. |
1-2 drops Apply to the ends. |
| Mid-length hair | 2-3 drops Apply to the dry lengths and ends. |
2-3 drops Apply to the ends. > Optional: mix it with a pea-sized amount of Step 6. |
| Long hair | 2-3 drops Warm the product between your palms and smooth it along the damp hair lengths. |
2-3 drops Apply to the ends. > Optional: mix it with a pea-sized amount of Step 6. |
Using Molecular Hair Oil will:
This silicone-free oil is the final step of the hair care routine. As in the salon, at home your clients can use PLEX MOLECULAR HAIR OIL in multiple ways. On wet hair before blow-drying for heat protection, on damp hair for smoothening and easily styling the hair, or on dry hair to diminish frizz and static. A trending combination is mixing Step 6 with PLEX MOLECULAR HAIR OIL for an even more put-together appearance, or for those in-between-shampoo days when the hair looks dull and dry.
